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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Measuring Responsiveness From a 360 Angle
Are You Reaching Consumers Who Respond to Advertising For Your Brands?
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Author(s): Joan Fitzgerald Collection: WM3 - Worldwide Multi Media Measurement 2008 Keywords: Audience Research  ESOMAR Excellence Award Nominee - Best Paper 2007/2008 |
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| EUR 15.00 Members: EUR 12.00 |  |
Imagine being able to target advertising to consumers who are responsive to advertising. Imagine being able to exclude from the media plan those consumers who are not responsive to advertising, because they may be more price sensitive, or sensitive to promotions. Imagine the improvements in return on investment of your media spend!
Date of publication: 01.06.2008
ISBN: 92-831-0222-3
Order Code: S330_05
Number of pages: 17
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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