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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
PENTA-GRATION!
A new integrated study to measure sponsorships
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Author(s): Atul Phadnis Collection: WAM - Worldwide Audience Measurement 2005 - Radio and Branded Entertainment & Sponsorship Keywords: Brand Research  ESOMAR Excellence Award Nominee - Best Paper 2004/2005 |
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| EUR 15.00 Members: EUR 12.00 |  |
With sponsorships and branded entertainment on television taking many different forms (Placements, Content Integration, Story line Integration, Sponsorships, Content Associations, etc.), the challenge lies in making comparisons and evaluations of these formats so as to be able to assess efficiency, ROI, selections, effectiveness.
This paper proposes a series of new evaluation templates from a pool of multiple studies to eventually enable selection of Branded Entertainment options.
Date of publication: 21.06.2005
ISBN: 92 831 1380 2
Order Code: S300-10
Number of pages: 24
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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