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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Marketing beyond the monkey
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Author(s): Christophe Fauconnier, Charles Skinner Collection: Brandmatters 2006 Keywords: Brand Research  ESOMAR Excellence Award Nominee - Best Paper 2005/2006 |
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| EUR 15.00 Members: EUR 12.00 |  |
This paper attempts to broaden the scope of how we look at consumption and consumers, unlock markets beyond the boundaries of tangibility and expand the utility value of brands.
In today's world of over-abundance of stuff, media and messages, brands that learn to empathise and voice visions that resonate and have broad relevance to how people experience their lives, will be invited deeper into people's lives - and companies that succeed in doing so will be well rewarded.
Date of publication: 08.02.2006
ISBN: 92-831-0292
Order Code: S308_04
Number of pages: 11
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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