Asia: From the world's research back-office to the world's research strategic partner.
A dialogue between collaborating researchers in India & the USA

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Author(s): Ashwin Mittal, Kedar Sohoni, Alex Gofman, Daniel Moskowitz, Howard Moskowitz
Collection: Asia Pacific Conference 2006
Keywords: Business Trends

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This presentation shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its new higher-order consumer research 'ecology'.

Methods are presented by which a seamless system for an offshoring operation to fully participate in high level consumer research was jointly
developed. This ranged from basic data analysis, to table creation, factor analysis, graphic mapping, modelling and on to providing 'insights' from the data under direction of the US based team.




Date of publication: 19.03.2006
ISBN: 92-831-0189-8
Order Code: S310_03
Number of pages: 14

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