For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Author(s): Ashwin Mittal, Kedar Sohoni, Alex Gofman, Daniel Moskowitz, Howard Moskowitz
Collection: Asia Pacific Conference 2006
Keywords: Business Trends
Members: EUR 12.00
This presentation shows a successful case history where a high-level market research company based in the United States 'trained' and then 'offshored' part of its complicated modeling systems, making its offshored supplier an essential part of its new higher-order consumer research 'ecology'.
Methods are presented by which a seamless system for an offshoring operation to fully participate in high level consumer research was jointly
developed. This ranged from basic data analysis, to table creation, factor analysis, graphic mapping, modelling and on to providing 'insights' from the data under direction of the US based team.