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Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Author(s): Arun Joshi, Aruni Ghosh, Rinku Patnaik, Soumya Mukherjee
Collection: Asia Pacific 2009
Keywords: Economic Trends, Business Trends, Emerging Markets
Members: EUR 12.00
With the rapid growth of market research in Asia Pacific, the requirement for talent in the region is growing and is one of the key challenges for most of the organizations. However, it has been long recognized that our industry does not get its fair share of fresh talent. Though increasingly the industry is waking up to the challenge and trying to recognize the problem, any definitive effort to understand the issues and prioritizing the action areas has been lacking. This presentation identifies the issues and their severity and provides clearly defined action points for the short term and long term.