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Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Author(s): Bill Blyth, Judith Passingham
Collection: Congress 2010 - The changing face of market research
Keywords: Business Trends, Social Networks
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This paper responds to the challenges of globalisation and the digital society by arguing that the problem for MR today is not that of too much change, but rather too little. In a world where data is seemingly infinite, we now need to provide data architecture, measurement, and context to enable understanding. Using these underlying themes, the paper outlines the weaknesses of current practices and approach and proffers solutions drawn from experience that would enable us to provide the solutions our profession is inherently capable of.