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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Research getting a C-suite seat
Start building (open) knowledge centers
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Author(s): Philip De Wulf, Nord van de Mosselaer Collection: Congress 2011 - Impact - Research Reloaded Keywords: Innovation, Business Trends, Society, Social Networks, CSR |
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| EUR 15.00 Members: EUR 12.00 |  |
This paper reviews the Life Rhythm Knowledge Center case and demonstrates the approach used to build a knowledge center for Vodafone. The way research is to become more impactful is by building knowledge, not through single research projects or methodologies, but by combining various research projects in a comprehensive program and by engineering not just the insights generation (including cocreation and crowd sourcing) but also insights dissemination and outreach.
Date of publication: 18.09.2011
ISBN: 92-831-0253-3
Order Code: 59664-22
Number of pages: 12
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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