-
Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Engaging the new consumer
| Visual | Description |
|---|---|
| Visual | Description |
|
Author(s): Lee Ryan, Mark Leong Collection: Asia Pacific Conference 2007 Keywords: Co-Creation /Open Source Innovation  ESOMAR Excellence Award Nominee - Best Paper 2006/2007 |
| PDF Version | |
|---|---|
| EUR 15.00 Members: EUR 12.00 |  |
With new consumerism and new technology, Engagement Marketing is changing the way brands connect with consumers. Marketers in Asia will increasingly need to provide mechanisms where consumers can interact with their brand.
New Consumerism is evolving in Asia; though this is more evident outside corporate communications than within it. As with communication campaigns, research will also need to move to more authentic interactions, and look to develop more adult to adult relationships to co-create the emerging brand relationship.
Date of publication: 12.03.2007
ISBN: 92-831-0205-3
Order Code: ESOMAR_paper_S320_09_Ryan_Leong
Number of pages: 18
Shopping basket
Your basket is empty
Login to obtain special prices (members) and to download publications.
Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter