The virtual sofa
Wait marketing in second Life

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Author(s): Mario Menti, Diana Derval
Collection: Innovate 2008
Keywords: Market Research Online Communities (MROC), Co-Creation /Open Source Innovation

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EUR 15.00
Members: EUR 12.00

Discover how brands can effectively leverage wait marketing in online communities and interact with their target customers via SLIC, the Second Life Interview Corner – an immersive, congruent and open interview sofa.




Date of publication: 16.06.2008
ISBN: 92-831-0223-1
Order Code: S331_05
Number of pages: 17

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