-
Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
The network of favours
Creating innovative consumer touch-points
| Visual | Description |
|---|---|
| Visual | Description |
|
Author(s): Marta Hoffmann, Genoveva Florovits, István Kozári Collection: Innovate 2008 Keywords: Co-Creation /Open Source Innovation , Innovation |
| PDF version | |
|---|---|
| EUR 15.00 Members: EUR 12.00 |  |
Our study describes and gives insights about a consumer-driven consumer touchpoint development: the network of favours, and helps to understand why it is important to use innovative techniques to drive innovation. The study is based on a real case, conducted in 2007. It is a relevant example of developing a completely new platform bespoken to the target audience, using an innovative consumer-driven methodology.
Date of publication: 16.06.2008
ISBN: 92-831-0223-1
Order Code:
Number of pages: 19
Shopping basket
Your basket is empty
Are you a member?
Log in to obtain special member prices or to download publications for free.
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter