More, more, more
How respondents are demanding more and co-creating the research process

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Author(s): Fiona Blades, Rachel Brown
Collection: Congress 2009 - Leading The Way - Ethically, Responsibly, Creatively
Keywords: Market Research Online Communities (MROC), Co-Creation /Open Source Innovation

ESOMAR Congress 2009 Award Nominee - Best Methodological Paper
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This joint case study will be relevant to any marketer or researcher interested in how to increaseresearch value through more creative engagement of participants whilst simultaneously reducingresearch costs. The presentation provides a new vision for integrated research programmes and demonstrates how, in a time of economic difficulties, more ingenious approaches will be developed that positively change the relationship between the client, agency and participant.



Date of publication: 22.09.2009
ISBN: 92-831-0237-2
Order Code: C0929
Number of pages: 22

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