-
Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
You can’t judge a book by its cover!
A way to tackle the severe acquiescence bias among Arab respondents
| Visual | Description |
|---|---|
| Visual | Description |
|
Author(s): Arun Joshi, Sagar Tamang, Himanshu Vashistha Collection: Congress 2008 - Frontiers Keywords: Culture  ESOMAR Congress 2008 Award Nominee - Best Methodological Paper |
| PDF Version | |
|---|---|
| EUR 15.00 Members: EUR 12.00 |  |
This paper proposes a new research technique to resolve the issue of severe acquiescence bias seen in the Middle East. It identifies the factors responsible for this problem and investigates the role played by specific aspects related to social customs, culture and value system that govern the life of an Arab consumer. It discusses possible alternative routes that can be followed to overcome this issue and demonstrates a research approach that is likely to work the best.
Date of publication: 26.09.2008
ISBN: 92-831-0224-X
Order Code: CON08
Number of pages: 20
Shopping basket
Your basket is empty
Login to obtain special prices (members) and to download publications.
Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter