You can’t judge a book by its cover!
A way to tackle the severe acquiescence bias among Arab respondents

List of publications
Visual Description
Visual Description

Author(s): Arun Joshi, Sagar Tamang, Himanshu Vashistha
Collection: Congress 2008 - Frontiers
Keywords: Culture

ESOMAR Congress 2008 Award Nominee - Best Methodological Paper
PDF version
Display prices in :
EUR 15.00
Members: EUR 12.00

This paper proposes a new research technique to resolve the issue of severe acquiescence bias seen in the Middle East. It identifies the factors responsible for this problem and investigates the role played by specific aspects related to social customs, culture and value system that govern the life of an Arab consumer. It discusses possible alternative routes that can be followed to overcome this issue and demonstrates a research approach that is likely to work the best.



Date of publication: 26.09.2008
ISBN: 92-831-0224-X
Order Code: CON08
Number of pages: 20

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Login  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org