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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Customer for Life
Using business tools to build sustainable relationships
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Author(s): Johannes Peck, Adrian Wimbusch, Anarkali Check Collection: Automotive 2006 Keywords: Customer Loyalty, Customer Satisfaction Studies  ESOMAR Excellence Award Nominee - Best Paper 2005/2006 |
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| EUR 15.00 Members: EUR 12.00 |  |
This paper addresses the success story of Volvo in Germany who, by working hand in hand with their dealers using the global 'Customer for Life' programme, have significantly increased customer loyalty to Volvo and their dealers.
The paper details how Volvo Car Germany took the Customer for Life tool developed by Volvo Cars Corporation and used it to fundamentally shift the attitudes and performance of their dealers.
Date of publication: 27.02.2006
ISBN: 92-831-0188-X
Order Code: S309_06
Number of pages: 11
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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