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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Playing the Egg game
Increased value in the customer experience
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Author(s): John Jennick, Gary Schwartz Collection: Congress 2006 - Foresight - The Predictive Power of Research Keywords: Web Panel, Customer Satisfaction Studies  ESOMAR Excellence Award Nominee - Best Paper 2006/2007 |
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| EUR 15.00 Members: EUR 12.00 |  |
This paper describes how Egg measures the customer experience across key moments of truth in the customer lifecycle.
The authors demonstrate the correlation of agreement with value statements to customer satisfaction within key business functions and Egg contact centres, and how this translates to increased value to Egg's business.
Date of publication: 17.09.2006
ISBN: 92-831-0197-9
Order Code: CON06_13
Number of pages: 14
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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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