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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Managing knowledge, maximising returns
Revolutions in business information management
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Author(s): Luke Allen Collection: Congress 2009 - Leading The Way - Ethically, Responsibly, Creatively Keywords: Data Mining |
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| EUR 15.00 Members: EUR 12.00 |  |
This presentation addresses the utilisation of the latest knowledge management and web techniques to create BORIS (Bank Of Research and Insight Stuff) in conjunction with the research team within Aviva, United Kingdom.
Date of publication: 22.09.2009
ISBN: 92-831-0237-2
Order Code: C0918
Number of pages: 10
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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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