-
Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Looking for Eric
In the search of the hub consumers
| Visual | Description |
|---|---|
| Visual | Description |
|
Author(s): Luiz Sá Lucas, Leonardo Soares, Ricardo Lopes Collection: Latin America 2010 Keywords: Data Mining, Web Scraping  ESOMAR Excellence Award Nominee - Best Paper 2009/2010 |
| PDF Version | |
|---|---|
| EUR 15.00 Members: EUR 12.00 |  |
A method to optimally define hub consumers in a social network is addressed in this presentation. These are the leaders that will enable a company to effectively address marketing campaigns on a social network and those who will provide online ways to defend the company or the brand from attacks in the net. Traditional procedures, such as judicial measures, from the point-of-view of speed of action are useless to defend the brand and can even amplify the damage.
Date of publication: 21.05.2010
ISBN: 92-831-0242-8
Order Code: 55504_14
Number of pages: 21
Shopping basket
Your basket is empty
Login to obtain special prices (members) and to download publications.
Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter