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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Digital Boost in Latin America
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Author(s): Alexandro Herrera Collection: Latin America 2012 - Uncovering opportunities Keywords: Business Trends, Society, Emerging Markets |
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| EUR 15.00 Members: EUR 12.00 |  |
Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive medium for marketers to connect with consumers. To understand not only the behavior but also the needs and attitudes of Latin- American digital consumers is key to planning a digital strategy in the region.
Date of publication: 3.05.2012
ISBN: 92-831-0259-2
Order Code: 62215_12
Number of pages: 9
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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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