For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Author(s): Alexandro Herrera
Collection: Latin America 2012 - Uncovering opportunities
Keywords: Business Trends, Society, Emerging Markets
Members: EUR 12.00
Latin America will be boasting of the greatest Internet growth in the coming years. However, it is the unique character of the online world which makes the internet a natural and attractive medium for marketers to connect with consumers. To understand not only the behavior but also the needs and attitudes of Latin- American digital consumers is key to planning a digital strategy in the region.