Challenger Companies and Consortium Teams
Made for each other

List of publications
Visual Description
Visual Description

Author(s): Sharmila Das, Hamsini Shivakumar, Shubhabrata Roy
Collection: Asia Pacific 2012 - Asia kaleidoscope
Keywords: Trend Spotting /Watching, Innovation, Business Trends, Emerging Markets

PDF version
Display prices in :
EUR 15.00
Members: EUR 12.00

This presentation makes the case that a collaborative team from a network of boutique consulting and research firms along with independents is the right model for researchers to become strategic partners to Challenger Clients. It shows the contrast between the ‘Consortium’ model and the conventional, single firm ‘Pyramid model’ of working and the ways in which the Consortium model delivers better to Challenger clients. It aims to present a validation of the experience of the presenters via interviews with Challenger clients, researchers and brand/innovation consulting firms.




Date of publication: 17.04.2012
ISBN: 92-831-0258-4
Order Code: 62059_10
Number of pages: 12

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org