-
Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Finding and developing new talent
A global tour of the challenges
| Visual | Description |
|---|---|
| Visual | Description |
|
Author(s): Mario Hamersveld, D.V.L. Smith Collection: Congress 2007 - Excellence - Celebrating 60 years Keywords: Employee Research  ESOMAR Congress 2007 Award Nominee - Best Paper Overall |
| PDF Version | |
|---|---|
| EUR 15.00 Members: EUR 12.00 |  |
There is now general agreement that market researchers need a broader skill set in order to cope with today’s complex business environment. But our industry has been slow to make a breakthrough in developing training for newcomers in these wider skills.
This presentation – which includes findings from interviews with specialists in training and development in marketing intelligence from around the world – reviews what needs to be done to trigger the breakthrough we now urgently need.
Date of publication: 19.09.2007
ISBN: 92-831-0208-8
Order Code: CON07_05
Number of pages: 19
Shopping basket
Your basket is empty
Login to obtain special prices (members) and to download publications.
Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter