A fresh look at our eyes
How innovation scenarios can harness research insights and further drive business impact

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Author(s): Germaine Gazano, Christophe Rebours
Collection: Congress 2011 - Impact - Research Reloaded
Keywords: Ethnographic Research, Observational Research

ESOMAR Congress 2011 Award Nominee - Best Case History
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Innovation in the competitive mascara market dates from the 1950s. To go beyond incremental innovation and redefine category boundaries, InProcess capitalized on its anthropocentric approach and its methods in complexity management to provide LVMH Research with a fresh look at the eye. Using a case-study of eye make-up innovation for Dior, this presentation explains the key components of a user-centric approach which skillfully blends research and design. Let’s open our eyes to innovation!



Date of publication: 18.09.2011
ISBN: 92-831-0253-3
Order Code: 59664-01
Number of pages: 16

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