Let the Brazilian Sun Shine In
Building credibility for solar energy by developing research-based concept and communication

List of publications
Visual Description
Visual Description

Author(s): Fabián Echegaray
Collection: Latin America 2012 - Uncovering opportunities
Keywords: In-Depth Interviews, Focus Groups, Innovation, CSR, Emerging Markets

PDF version
Display prices in :
EUR 15.00
Members: EUR 0.00

Public understanding and acceptance are recognized as critical issues shaping the successful implementation of renewable energy technologies like solar photovoltaic energy (SPV). Yet, this faces multiple challenges from low awareness and misperceptions to the lack of communication and reference background providing effective clues to prospect users. This presentation discusses how market research helped clients developing the first SPV venture in Brazil by identifying the public’s myths and concerns, and testing reactions to their key communication tool: a solar eco-label. 

 




Date of publication: 3.05.2012
ISBN: 92-831-0259-2
Order Code: 62215_09
Number of pages: 15

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org