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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Asking consumers what they want when they don't know the answer
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Author(s): Ben Lovejoy Collection: Excellence in Consumer Insights 2004 Keywords: Focus Groups, Concept Testing, Purchasing Behaviour |
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| EUR 15.00 Members: EUR 12.00 |  |
This paper argues that new product development research requires a very different approach where the technology being tested involves a change in mindset. It uses the example of a concept test for a new form of mobile instant messaging.
Date of publication: 18.04.2004
ISBN: 92 831 1355 1
Order Code: S279-07
Number of pages: 11
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For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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