Could I just ask you a few questions as you have sex on this park bench…?

List of publications
Visual Description
Visual Description

Author(s): Joceline Jones, Anna Thomas, Rupal Mathur
Collection: Congress 2009 - Leading The Way - Ethically, Responsibly, Creatively
Keywords: In-Depth Interviews, Ethnographic Research

ESOMAR Congress 2009 Award Nominee - Best Case History
PDF Version
Display prices in :
EUR 15.00
Members: EUR 12.00

This presentation describes the approach and findings of a qualitative research study conductedin the United Kingdom on behalf of the Department of Health. In gathering data, the need forresearch agencies to drive innovation in methodology is highlighted and the power of a respondentcentred approach in delivering high-quality information is underlined. In delivering solutions, the effectiveness of respondent co-created interventions is also considered and evaluated.



Date of publication: 22.09.2009
ISBN: 92-831-0237-2
Order Code: C0916
Number of pages: 14

Shopping basket

Your basket is empty

Login to obtain special prices (members) and to download publications.

 Login  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org