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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Harnessing consumer insight to drive innovation
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Author(s): Aunia Grogan Collection: Innovate 2006 Keywords: Innovation  ESOMAR Excellence Award Nominee - Best Paper 2005/2006 |
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| EUR 15.00 Members: EUR 12.00 |  |
Why is innovation such a struggle? The greatest challenges most organizations face when innovating lie within their own organization, people and working practices.
Successful commercial organizations tend to focus on quantitative metrics, are uncomfortable with ambiguity and pay more attention to their existing business and competitors than to customer needs.
The focus of this paper is on how organizations can become consumer-focused, generating and leveraging insights to feed the innovation process more effectively.
Date of publication: 10.05.2006
ISBN: 92-831-0195-2
Order Code: S312_08
Number of pages: 8
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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