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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Serious play
Innovation in the digital space
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Author(s): J. Alyson Bryant Collection: Innovate 2008 Keywords: Innovation  ESOMAR Excellence Award Nominee - Best Paper 2007/2008 |
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| EUR 15.00 Members: EUR 12.00 |  |
In light of the“3 P’s of Innovation” Perspective, Process and Product, the focus of this paper and presentation will be two-fold:
1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for our internal digital clients, and
2) A case study of following the “3 P’s” through our work on the first preschool-targeted game for the Nintendo Wii on the market in the U.S.
1) Discussion of the experiences working to make research part of the innovation perspective, process, and products for our internal digital clients, and
2) A case study of following the “3 P’s” through our work on the first preschool-targeted game for the Nintendo Wii on the market in the U.S.
Date of publication: 16.06.2008
ISBN: 92-831-0223-1
Order Code: S331_03
Number of pages: 10
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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