For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Author(s): Daniel Cunill
Collection: Latin America 2012 - Uncovering opportunities
Keywords: Mobile /Cell Phone Research , Innovation, Emerging Markets
Members: EUR 12.00
This presentation opens the Digital-Innovation discussion, providing an overview of how new technologies, telecommunications and the internet are key to understanding the new research of this decade. Research today is reviewed, with its deficiencies, and how other fields of expertise have influenced Market Research to develop new methodologies. Some will be widely known, such as Online Research, while others have been barely heard of, such as Routing, River Sampling or DIY research. The presentation highlights the great possibilities offered by the symbiosis of Market Research and new technologies.