Welcome to the House of Research
Achieving new insights and better brand knowledge through courageous ways of collaboration in what is normally a competitive environment

List of publications

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	Author(s): Dirk Frank, Thomas Methner Collection: Congress 2010 - The changing face of market research Keywords: Market Research Online Communities (MROC) ESOMAR Congress 2010 Award Nominee - Best Case History

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EUR 15.00 Members: EUR 12.00

Dear research buyers: How much time do you spend on each project to write the brief, read proposals, pick a supplier and get them up to speed on your business issues? Don’t know or don’t even want to think about it? In the Weihenstephan Research Platform, six agencies collaborate with each other and the client team, redefining the usual market research relationships and work-flows. Together, they interact with a branded consumer community in a “House of Research” to conduct innovative studies and co-creation projects. This new mindset requires a shared ambition to exchange ideas, as well as the courage to collaborate in a normally competitive environment. Exciting new opportunities arise to consult, communicate, and combine traditional and experimental research.