-
Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
TROI: One holistic approach revealing multiple new insights
| Visual | Description |
|---|---|
| Visual | Description |
|
Author(s): Fiona Blades, Kathryn Parsons Collection: WM3 - Worldwide Multi Media Measurement 2007 Keywords: Media Testing, Mobile /Cell Phone Research  ESOMAR Excellence Award Nominee - Best Paper 2006/2007 |
| PDF Version | |
|---|---|
| EUR 15.00 Members: EUR 12.00 |  |
Any marketer grappling with the complexities of understanding how a multi-media campaign is performing and looking for new insights to drive campaign planning will find this paper of relevance. Researchers will see the power that this type of new holistic approach can bring to them in delivering a rich understanding of how consumers interact with multiple brand touchpoints, together with ROI measures designed to drive the business.
Date of publication: 03.06.2007
ISBN: 92-831-0207-X
Order Code: ESOMAR_paper_S322_30_Blades_Parsons.pdf
Number of pages: 33
Shopping basket
Your basket is empty
Login to obtain special prices (members) and to download publications.
Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter