Scoring Media for ROI Potential

List of publications
Visual Description
Visual Description

Author(s): Leslie Wood, James Spaeth
Collection: WM3 - Worldwide Multi Media Measurement 2008
Keywords: Media Testing, Sales Forecasting

PDF version
Display prices in :
EUR 15.00
Members: EUR 0.00

This presentation reports on early, but very promising, research results toward an innovative media selection factor. Media Ad Xponent(SM) isolates a program’s contribution to a commercial’s ability to motivate incremental brand sales, above and beyond its ability to deliver recent category purchasers. This new learning evidences the economic value of single source data and supports our belief that it will soon return to the marketplace.




Date of publication: 01.06.2008
ISBN: 92-831-0222-3
Order Code: S330_21
Number of pages: 9

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Sign in  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org