-
Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Scoring Media for ROI Potential
| Visual | Description |
|---|---|
| Visual | Description |
|
Author(s): Leslie Wood, James Spaeth Collection: WM3 - Worldwide Multi Media Measurement 2008 Keywords: Media Testing, Sales Forecasting |
| PDF version | |
|---|---|
| EUR 15.00 Members: EUR 12.00 |  |
This presentation reports on early, but very promising, research results toward an innovative media selection factor. Media Ad Xponent(SM) isolates a program’s contribution to a commercial’s ability to motivate incremental brand sales, above and beyond its ability to deliver recent category purchasers. This new learning evidences the economic value of single source data and supports our belief that it will soon return to the marketplace.
Date of publication: 01.06.2008
ISBN: 92-831-0222-3
Order Code: S330_21
Number of pages: 9
Shopping basket
Your basket is empty
Are you a member?
Log in to obtain special member prices or to download publications for free.
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter