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Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
The French experience
Measuring the audience of a medium beyond its original form
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Author(s): Laurent Battais Collection: WM3 - Worldwide Multi Media Measurement 2009 Keywords: Media Testing |
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| EUR 15.00 Members: EUR 12.00 |  |
The cross-media audience measurement has been operational in France since December 2008. This new tool requested by the French media market is an innovative approach to quantify the media brand audience across media.
This presentation will introduce the tool and the first key findings after 7 months of launching
Date of publication: 06.05.2009
ISBN: 92-831-0233-9
Order Code: S337
Number of pages: 11
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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