For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Author(s): Emmanuel Bellity
Collection: Online Research 2010
Keywords: Mobile /Cell Phone Research
Members: EUR 12.00
Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and Turkey, we see that while mobile Internet is gaining traction, the most innovative devices are overdispersed in the population and are mainly used in specific social groups.