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Publications Store - GMR 2012
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Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Innovative mobile research in developing countries
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Author(s): Emmanuel Bellity Collection: Online Research 2010 Keywords: Mobile /Cell Phone Research |
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| EUR 15.00 Members: EUR 12.00 |  |
Observing the evolution of the mobile market, this paper explores ways of leveraging smartphones to perform innovative social and market research through mobile in developing countries. Based on surveys conducted on the iPhone in India, Mexico and Turkey, we see that while mobile Internet is gaining traction, the most innovative devices are overdispersed in the population and are mainly used in specific social groups.
Date of publication: 19.10.2010
ISBN: 92-831-0245-2
Order Code: 56362_14
Number of pages: 14
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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