Measurement of the mobile internet audience
A new method for a new media

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Author(s): Laurent Battais
Collection: WM3 - Worldwide Multi Media Measurement 2010
Keywords: Mobile /Cell Phone Research

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The mobile phone has become an indispensable tool during the course of our daily activities. Development of 3G networks combined with that of smartphones has accelerated the use of the mobile internet. This media’s success in meeting the need for instantaneous searches for information, recreational activities and communications has been an incentive for developing new content offers especially suited for the mobile screen. The Telephony and Mobile Services Survey conducted by telephone with 11,500 individuals representative of a population aged 11 years and over, permits measurement of the rapid expansion of mobinautes in France.




Date of publication: 21.10.2010
ISBN: 92-831-0246-0
Order Code: 56363_04
Number of pages: 12

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