Biofeedback and eye-tracking
The emotional and cognitive experience in store

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Author(s): Rosario Stingo, Francesco Gallucci
Collection: Retail 2007
Keywords: Neuroscientific Techniques , Eye Tracking

ESOMAR Excellence Award Nominee - Best Paper 2006/2007
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This paper provides key learnings of 'Parentesi', the project led by P&G Italy and 'Acqua e Sapone', the Italian drug specialist leader. The project aimed to design and to implement a new in store layout, leveraging on several in store retail mix variables, including categories layout, shelf layout and assortment and in store communication. The project assessment has been provided through two technologies able to track and evaluate emotional and cognitive experience in store: Biofeedback and Eye Tracking.



Date of publication: 19.02.2007
ISBN: 92-831-0204-5
Order Code: ESOMAR_paper_S319_01_Stingo_Gallucci
Number of pages: 17

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