Janus and the changing face of pricing research

List of publications

Visual	Description
Visual	Description
	Author(s): Anne Favrelle, Maureen Arink, Vicky Nef Collection: Congress 2010 - The changing face of market research Keywords: Pricing Studies, Crowdsourcing ESOMAR Congress 2010 Award Nominee - Best Methodological Paper

PDF Version	Display prices in : AUD BRL CAD CNY EUR JPY MXN KRW SEK CHF GBP USD
EUR 15.00 Members: EUR 12.00

Are you curious about how the economic crisis has influenced reactions to promotions? Do you wonder whether pricing is more important for shampoos or for diapers? Would you like to know how changing the size of a can of crisps works in relation to changing its price or how to better answer your clients’ questions by leveraging the power of a database? This paper will present extensive data on price sensitivity (and assess the wisdom of the crowd by surveying our audience’s beliefs about pricing in real time). The authors will show how we have managed to connect the dots across different pricing studies and generate deep insight into consumer behavior towards pricing. They will also highlight commonly made assumptions about pricing and dispel them as myths - or confirm them as truths!