Global Diversity?
What happens when Jung meets Hofstede

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Author(s): Dipen Mehta
Collection: Global Diversity 2006
Keywords: Projective Techniques
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Certain archetypes seem to be more prevalent and applicable to certain cultures yet do not resonate with others.

The key question is whether something can be superimposed on archetypes that can help understand cultural differences, leading us then to question whether cultures are truly different because of archetypal hierarchies or other cultural dimensions that can be amalgamated with archetypes in order to explain differences.

This paper proposes the use of the intercultural work done by Geert Hofstede and Fons Trompenars as significant overlay onto archetypes. This will help assess the way people behave in particular cultural contexts.



Date of publication: 08.05.2006
ISBN: 92-831-0194-4
Order Code: S311_01_Mehta
Number of pages: 11

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