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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
The role of insights in the development of the shopper environment
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Author(s): Danielle Pinnington, Phillip Adcock Collection: Retail and Shopper 2009 Keywords: Purchase Intent  ESOMAR Excellence Award Nominee - Best Paper 2008/2009 |
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| EUR 15.00 Members: EUR 12.00 |  |
The store is a communication channel: every aspect of layout, range, and merchandising communicates something to the shoppers who choose to visit the store. Taking the example of a relatively innocuous piece of merchandising, originally developed to aid the supply chain process, we will highlight how shoppers react both consciously and sub-consciously to the store environment, and how a real understanding of shoppers can maximise the opportunity for brands or retailers alike.
Date of publication: 04.03.2009
ISBN: 92-831-0231-2
Order Code: S335
Number of pages: 18
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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