Between a rock and a hard place

List of publications
Visual Description
Visual Description

Author(s): Steve Nuttall, Tony Dent
Collection: Congress 2008 - Frontiers
Keywords: Observational Research, Recession
PDF version
Display prices in :
EUR 15.00
Members: EUR 12.00

The paper, concerning the problems of the UK banking system, clearly identifies the ‘new frontiers’ and the associated difficulties now facing all societies. The manner in which Globalisation has already created one economic world, combined with the 24/7 news media, ensuring that the majority of individuals (wherever they are) quickly learn what is ‘happening’ elsewhere (either directly or from word of mouth), has created a situation whereby governments and institutions cannot control ‘local’ events, without due consideration of the perception of their publics. Taking, as a case history, the events surrounding the run on the Northern Rock Bank in the UK last September, the paper identifies the difficulties faced by Government and Regulators at this new frontier. Furthermore, the research amongst those ‘consumers’ directly affected, provides some guidance for the management of such difficulties in the future.



Date of publication: 26.09.2008
ISBN: 92-831-0224-X
Order Code: CON08
Number of pages: 17

Shopping basket

Your basket is empty

Are you a member?

Log in to obtain special member prices or to download publications for free.

 Login  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org