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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Can you reduce product assortment? Of course you can!
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Author(s): Stephen Needel Collection: Retail Industry Conference 2005 Keywords: Retail Audit  ESOMAR Excellence Award Nominee - Best Paper 2004/2005 |
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| EUR 15.00 Members: EUR 12.00 |  |
A main feature of the category management process is the search for an optimal assortment. Improving the assortment is assumed to lead to faster turns, higher profits, and greater customer satisfaction.
This paper presents a series of case studies which show that assortments can be reduced, refined, and optimized. With category uniqueness a roadblock to a general 'theory' of assortment, a set of guidelines for improving the category assortment is presented.
Date of publication: 19.04.2005
ISBN: 92 831 1377 2
Order Code: S297-04
Number of pages: 18
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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