For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
|Author(s): Xenia Montenegro
Collection: Age Matters 2005
Keywords: Business Trends, Society
ESOMAR Excellence Award Nominee - Best Paper 2005/2006
Members: EUR 12.00
The population aged 50 years and older is poised to explode around the globe, because people born after World War II, the Baby Boomers, are moving into this age cohort and will reinvent aging. Boomers will definitely make their mark in a different and powerful way compared to the generations before them.
The Boomer footprint comes with longer life spans, changes in societal values, gains in medical science, and other technological advances on the planet.
This paper will describe trends uncovered by AARP, the leading organization for people aged 50 and older in the US.