Dynamic segmentation in the travel industry

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Author(s): Florian Bauer, Markus Orth
Collection: Leisure 2006
Keywords: Statistic Analysis, Choice Modelling

ESOMAR Excellence Award Nominee - Best Paper 2006/2007
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Members: EUR 12.00

Even if consumers know what they want, they are often unable to select the product option that promises the highest expected utility, simply because their individual product conceptualization is incompatible with the product-centred language the provider is employing.

One consequence of this confusion is a cautious buying behaviour most prominent in industries such as tourism, financial services or telecommunications.

This paper presents a conceptual framework and a pragmatic implementation of an online matching algorithm based on an efficient self-correcting customer profiling technique that is empirically superior to many other approaches.



Date of publication: 08.10.2006
ISBN: 92-831-0201-0
Order Code: S316_03
Number of pages: 11

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