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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Temporal dominance of sensations
Measuring concrete physical attributes as perceived by human senses
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Author(s): Brieuc de Larrard, Sandra Corneau Collection: Fragrance 2007 Keywords: Statistic Analysis  ESOMAR Excellence Award Nominee - Best Paper 2007/2008 |
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| EUR 15.00 Members: EUR 12.00 |  |
The temporality of sensations has been acknowledged in the food industry and for a long time as a potential key driver of liking. However, no practical method was available until now for tracking down such a temporal sensory signal simultaneously on a number of attributes.
TDS fills this gap. We illustrate our methodology by a study on fragrances produced by Body Washes.
We were interested in knowing which concrete stimuli emanating from the product’s features are perceived as dominant and when.
TDS fills this gap. We illustrate our methodology by a study on fragrances produced by Body Washes.
We were interested in knowing which concrete stimuli emanating from the product’s features are perceived as dominant and when.
Date of publication: 14.11.2007
ISBN: 92-831-0213-4
Order Code: S325_14
Number of pages: 11
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