-
Publications Store - GMR 2012
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking.
Global Market Resarch 2012 is the 24th annual industry study undertaken by ESOMAR, providing a comprehensive and authoritative view on the state of the market.
Growth in Global Consumer Markets
Developing Strategy for Where and When
| Visual | Description |
|---|---|
| Visual | Description |
|
Author(s): Jeffrey Hunter Collection: CEE research Forum 2012 - Global fuel for local boost! Keywords: Statistic Analysis, Purchase Intent, Emerging Markets |
| PDF version | |
|---|---|
| EUR 15.00 Members: EUR 12.00 |  |
This paper describes an approach that can be used to create a global growth strategy for consumer packaged goods. The approach uses clustering methods and regression methods to guide the strategic choices of which markets to enter, and when to enter.
Date of publication: 26.03.2012
ISBN: 92-831-0256-8
Order Code: 61859_05
Number of pages: 8
Shopping basket
Your basket is empty
Are you a member?
Log in to obtain special member prices or to download publications for free.
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter