Health 2.0
Social media as the central nervous system for learning about epilepsy

List of publications
Visual Description
Visual Description

Author(s): Annelies Verhaeghe, Niels Schillewaert, Rudi Van Campenhout, René Hansen
Collection: Global Healthcare 2010
Keywords: Netnography (Analysis Of Web Behaviour), Text Analytics, Web Scraping

ESOMAR Excellence Award Nominee - Best Paper 2009/2010
PDF Version
Display prices in :
EUR 15.00
Members: EUR 12.00

This presentation illustrates how social media content can serve market research and the health care industry by means of a real-life case about epilepsy. A new research paradigm of social media research is developed and outlined. Having scraped over 39,000 unique online conversations, the natural language and sentiment of people towards the disease is demonstrated.



Date of publication: 03.03.2010
ISBN: 92-831-0240-1
Order Code: 54721_05
Number of pages: 16

Shopping basket

Your basket is empty

Login to obtain special prices (members) and to download publications.

 Login  Send me my password

Not a member? Read more about membership benefits

For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.

This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.

For further information about publications contact ESOMAR Customer Service:
publications@esomar.org