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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Towards the evolutions and revolutions in future research
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Author(s): Marco Bevolo, Nick Price Collection: Brandmatters 2006 Keywords: Trend Spotting /Watching  ESOMAR Excellence Award Nominee - Best Paper 2005/2006 |
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| EUR 15.00 Members: EUR 12.00 |  |
This paper proposes a social networking and Action Research approach to futures research in a time of transformative paradigmatic change. It is the underlying thesis of this paper that this situation calls for hybridization of methods from different fields.
The new approaches will change the dynamics of dialogue between opinion leaders and key stakeholders within the fields undergoing transformation.
Date of publication: 08.02.2006
ISBN: 92-831-0292
Order Code: S308_02
Number of pages: 15
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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