Engage, inspire, act
Three step stones towards developing more impactful products

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Author(s): Stan Knoops, Niels Schillewaert, Tom De Ruyck
Collection: Congress 2011 - Impact - Research Reloaded
Keywords: Trend Spotting /Watching, Observational Research, Market Research Online Communities (MROC), Employee Research, Packaging / Design, Crowdsourcing

ESOMAR Congress 2011 Award Nominee - Best Methodological Paper
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Great companies understand the importance of consumer and market insights. Enhancing capabilities like acquiring new techniques and technology for data collection and analysis are important to build insights and inform product development. Such introspective views could lead us to missing the point: inspiring people. A two-sided evolution is required. On one side, the insights team needs to upgrade capabilities and provide the best insights; on the other side the R&D team needs to engage with the consumer world, be inspired in their daily work and act upon the insights.



Date of publication: 18.09.2011
ISBN: 92-831-0253-3
Order Code: 59664-23
Number of pages: 13

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