The ESOMAR researcher paper archive is now open!
Members can sign in now for free access to the ESOMAR research paper archive
|Author(s): Robin Brown, Joseph Chen
Collection: Asia Pacific 2012 - Asia kaleidoscope
Keywords: Trend Spotting /Watching, Society, Social Networks
Members: EUR 0.00
East and South Asian diasporas are rapidly growing in both North America and globally. They are also strongly connected to rapidly growing Asian markets that themselves are increasing in influence globally. A demographic characteristic of these diasporas is their youth. This presentation seeks to explore and understand the implications of this phenomenon which has potential implications for any Asian, global or North American business. It looks specifically at the potential impact for Unilever’s personal care business and how Unilever’s business can maximize the opportunities it represents.