-
Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Incite to action
Encouraging effective utilization of shopper insights in a global context
| Visual | Description |
|---|---|
| Visual | Description |
|
Author(s): Bernhard Treiber, Stephanie Grootenhuis Collection: Insights 2011 - A New World Order In Shopper Marketing Keywords: Volume Estimation Research /STMS (Simulated Test Markets), Concept Testing  ESOMAR Excellence Award Nominee - Best Paper 2010/2011 |
| PDF Version | |
|---|---|
| EUR 15.00 Members: EUR 12.00 |  |
This paper will describe how the Shopper Insights function inside a globally active FMCG company has gained and accumulated relevant shopper-marketing knowledge from diverse sources of information and expertise, and how this knowledge has since been successfully disseminated in a company-wide communication effort using a new web-based knowledge-sharing video service.
Date of publication: 01.03.2011
ISBN: 92-831-0250-9
Order Code: 58765_04
Number of pages: 8
Shopping basket
Your basket is empty
Login to obtain special prices (members) and to download publications.
Not a member? Read more about membership benefits
For marketer strategists and intelligence providers worldwide, our publications represent the leading edge thinking in marketing, advertising, media and market research.
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
Facebook Twitter