Do new digital media change deeply ingrained behaviors in European digital consumers?

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Author(s): Idalina Cappe de Baillon
Collection: Digital Futures 2005
Keywords: Web Panel, Media Testing

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This paper describes various pieces of research carried out to explore the impact of new digital media on information gathering habits of digital consumers in the main European countries.

In particular, the author looks at one of the fastest growing new digital media in Europe, webcasting, and demonstrates which cultural preferences result in the definition of how this medium can or should be proposed to European digital consumers.




Date of publication: 01.03.2005
ISBN: 92 831 1373 X
Order Code: S294-02
Number of pages: 11

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