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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Questionnaire length and fatigue
Does size really matter?
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Author(s): Sandra Rathod, Andrea LaBruna Collection: Worldwide Panel Research Conference 2005 Keywords: Web Panel  ESOMAR Excellence Award Nominee - Best Paper 2004/2005 |
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| EUR 15.00 Members: EUR 12.00 |  |
Questionnaire length and fatigue effects are generally considered relevant factors influencing several aspects of online data collection including, but not limited to, drop out rates in surveys and data quality, however there has been little empirical research to determine the specific impact.
This paper investigates that impact and gives practical advice to researchers to minimize dropout rates and fatigue effects.
Date of publication: 17.04.2005
ISBN: 92 831 1375 6
Order Code: S296-05
Number of pages: 16
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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