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Global Market Research 2011
Global Market research 2011 is the 23rd annual industry study undertaken by ESOMAR. Providing a comprehensive and authoritive view on the state of the market. Available now in the Publications Store
Turning the super tanker
The migration from a postal to online methodology
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Author(s): Mark Van Walwyk, Catherine Garland Collection: Panel Research 2008 Keywords: Web Panel  ESOMAR Excellence Award Nominee - Best Paper 2008/2009 |
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| EUR 15.00 Members: EUR 12.00 |  |
A case study describing the migration of a very large continuous household panel from a postal & CATI data collection methodology to an online and CATI data collection system. Topics Covered
- Why did we do it?
- What barriers did we have to overcome, both foreseen and unforeseen?
- What were the successes?
- What happened to the data?
- Clients and Panellists – the people affected
- Learnings for the Future – 21st Century continuous panels
Date of publication: 24.10.2008
ISBN: 92-831-0226-6
Order Code: S332
Number of pages: 18
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This publications service offers the opportunity to view and purchase the complete range of ESOMAR reports, books and individual papers.
For further information about publications contact ESOMAR Customer Service:
publications@esomar.org
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